Customer Event 2019: The impact of current technological trends on entrepreneurial action and decision-making

At last year’s client event, our guest speaker showed us in a very impressive and entertaining way, just how important human relationships will continue to be in the future despite all the digitalization.

Nevertheless, we cannot avoid closely incorporating technological developments into our business decisions as part of our daily activities. Technology is used to develop new business models, products, distribution channels and services, expand existing offerings and create deeper, more rewarding customer experiences. The knowledge and use of digital and technological possibilities have long since become a decisive factor for success in a competitive market.

This year’s guest speaker Moshe Rappoport has been working in research at IBM for over 30 years and is one of the leading trend researchers worldwide. He presents us with his view of the future of IT technologies and how they are merging with business and society.

Afterward, Ralph Panoff (CEO) will build a bridge between the trends heard and the current challenges posed by digitization in companies.


  • Moshe Rappoport, Executive Technology Advocate at IBM Research
  • Ralph Panoff, CEO Panoff Consulting GmbH

Thursday, 23 May 2019 at the Seminarhotel Bocken in Horgen on Lake Zurich

Ralph Panoff


Arbachstrasse 2d
6340 Inwil / Baar