Nathalie Krug

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Nathalie Krug


German, English

Consulting and Competence Focal Points
  • Project and requirements management
  • Development and implementation of business, digitalization and IT strategies
  • Business process analysis and optimization
  • Market analysis
  • 2021 – 2022: (M.Sc.) Digital Sales & Marketing, SRH University of Applied Sciences
    Thesis: Business model development for the support of digital service book entries in the context of an international market launch
  • 2017 – 2020 (B.A.) International Business, Baden-Wuerttemberg Cooperative State University
    Analysis of prerequisites for service internationalization in selected Asian countries with special consideration of the industry-specific level of education in the automotive sector
  • 2019: Oregon State University (USA) Semester Abroad
  • 2019: National Sun Yat-Sen University (Taiwan) Short-term study program
  • Since 2023: Consultant Automotive Retail Services
    Panoff Consulting GmbH, Baar
  • 2020 – 2023: Sales Analyst
    TecAlliance GmbH Ismaning, Köln and Weikersheim: Sales support and project management
  • 2017 – 2020: Dual Student (International Business)
    TecAlliance GmbH Ismaning, Köln and Weikersheim: Sales, Finance, Controlling and Project
Industry and Project Experience
  • IT provider automotive aftermarket data
    Business model development
    Analysis of the market, competitors and target groups.
    Development of a business model for the support of digital service book entries.
    Implementation of the business model through project management methods.
  • IT provider automotive aftermarket data
    Digitalization in sales
    Development of a new sales approach for data in the automotive sector.
    Project planning and coordination as part of the online sales project.
Nathalie Krug

Arbachstrasse 2d
6340 Inwil / Baar

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