Ralph Panoff

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Ralph Panoff, Married, 1 daughter


German, English, French, Italian

Consulting and Competence Focal Points
  • General management, organisation & leadership of large organisations
  • Strategy development restructuring, transformation, turnaround management, business model development
  • Project and programme management, operational management at C-level
  • Process optimisation / digitisation, supply chain
  • Automotive trade, spare parts trade, food trade, / large-scale catering, health care
Education & Career
  • Since 2013: Panoff Consulting GmbH, CEO/Managing Director
  • 2010 – 2013: Managing Director (COO) AMAG Retail, AMAG Automobil- und Motoren AG
  • 2007 – 2010: CIO (Chief Information Officer), AMAG Automobil- und Motoren AG
  • 1997 – 2007: Development of the automotive trade consulting business, Head of Consumer Goods & Car Trade, Member of the Executive Board, The Information Management Group AG
  • 1989 – 1997: Projektmanagement,  Kundenschulung und Leiter Public Services, Unisys Schweiz AG
  • 1981 – 1989: Training Marketing Departemente, Swissair Luftverkehrsgesellschaft
Industry and Project Experience
  • Automotive Retail
    • Chief Information Officer: strategic reorientation of IT, massive reduction of complexity and performance increase of IT, development of modern, efficient IT architecture
    • Managing Director AMAG Retail: Implementation of strategic reorientation. Massive increase in performance and improvement in earnings of CHF 22 million EBIT within 18 months
    • Various automotive dealerships: Analysis and implementation of massive performance improvement programmes in the garage and vehicle sales
  • Food retailing and large-scale gastronomy
    Development and implementation of purchasing strategy, standardisation of business model and IT platform for the efficient handling of purchasing processes for around 700 catering businesses. Significant increase of the EBIT margin from < 3% to > 10%
  • Health Care
    Execution of strategic reorientation and implementation of a new business model in the administrative support processes of a large private hospital group (introduction of central processes, new organisation and system platform implementation)
Ralph Panoff


Arbachstrasse 2d
6340 Inwil / Baar

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