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Julian Boguschewski


German, English

Julian Boguschewski has more than five years of experience in the automotive sector at all sales levels (manufacturer, importer and dealer) in a national and international environment. Julian Boguschewski manages projects targeting the digital transformation in the car trade. In doing so, he contributes his technical expertise on the customer experience in the trade as well as his methodological competence as an agile requirements manager.

Education & Career

  • Since 2019: Senior Consultant, Panoff Consulting, Zurich, Switzerland: Digitisation of sales processes in the automotive trade
  • 2017 – 2019: IT Consultant, Lufthansa Industry Solutions, Hamburg, Germany: Key Account Management for the largest automotive captive in Europe, project management in an agile development environment
  • 2016 – 2017: Automotive Consultant, iic Group, Munich, Germany: amongst others development of the internal corporate strategy & projects in the area of optimising the performance of the used car business in the trade (international) for various OEMs
  • 2013 – 2016: Sales and Marketing Assistant, Volkswagen AG, international: assignment in the USA and Malaysia with the technical content: CRM process optimisation of the trade, development of reporting tools for the board level and organisation of international car shows


  • Field: Project and programme management, strategy development – especially in sales and CRM, IT implementation, change management, agile project management
  • Leadership: Leadership of employees in various key account management functions, experience in project management for German car manufacturers
  • Industries: Automobile manufacturers and dealers, laser and measuring technology, information technology
  • Countries: Switzerland, Germany, Austria, Great Britain, Italy, Spain, France, Malaysia, United States