Our first study delves into the customer experience across online and offline platforms within 5 major OEMs. Conducted through 30+ dealer visits and observation frameworks, the study reveals that due to fragmented solutions, the customer journey often lacks consistency and faces frequent interruptions. Panoff Consulting’s findings indicate that a mere 52% of the available digitalization potential has been effectively utilized. Dive deeper into the details by continuing to read our study “Digitalization in Automotive Retail’
