Automotive Retail

OEMs are introducing new business models, such as direct-to-consumer and the agency model.

The rising presence of electric vehicles leading to new target groups and changing after-sales practices.

Changing customer demand for efficient and customer-oriented mobility instead of regularly investing in new vehicles.

New entrants from mainly China are entering the market of consumer vehicles with a position that will be at least on par with established Western players in terms of quality and superior from a technology perspective.

The increasing relevance of large vehicle owners such as fleets, leasing agencies, and white-label subscription companies.

Online channels are becoming vital because customers want the ability to conduct more steps of the buying and lifecycle process online, especially in the orientation phase and for after-sales. Not having effective online channels means losing business opportunities.

OEMs are minimizing the number of network partners they are collaborating with and forcing dealers to have a significant volume that leads to consolidation.