Chinese car manufacturers are actively entering the European car market CN

Formerly their product quality was critical, nowadays it is at least equal to European manufacturers. Moreover, from a technological perspective, they are rising stars.
 
If we focus on the retail strategy of Chinese OEMs, there is a notable difference compared to established OEMs: the focus is much more on the brand and the community than the vehicle itself.
 
A good example is NIO , a visit to the NIO House in Berlin brings a new experience on Automotive Retail to life.
How does the retail strategy of Chinese OEMs in Europe differentiate itself compared to established OEMs:
 
The brand becomes an experience at a central and attractive location in a high-density area.
Everyone is welcome and invited; also, if you are (primarily) not interested in acquiring a car.
Individuals can meet, connect, and exchange with each other.
Showrooms become spaces for gathering, co-working, hospitality, art, and entertainment. Vehicles are a minor part of the total experience.
Salespeople become brand experts and show proactive passion for the brand and digital competence.
After-sales activities are completely separated and show proactive passion for technical support and digital services.
 
Will it be a trend or a definitive new approach to automotive retail? Established OEMs could be forced to significantly reinvent their retail strategies and showroom concepts.

Berend Hoitink​

More impulses

  • 2024

    Insights from IAA TRANSPORTATION

    Recently at IAA TRANSPORTATION, we explored the latest developments driving the commercial vehicle industry forward....

  • 2024

    Navigating Automotive Retail: Insights from our Studies

    In the dynamic field of automotive retail, where innovation and consumer preferences intersect, not only...

  • 2024

    Auto China 2024

    I am excited to dive into the dynamic world of China's automotive industry, marking my...

  • 2024

    Panoff Automotive Retail Team Gears Up for a Dynamic 2024!

    Last week, our team gathered for our annual kick-off meeting, setting the stage for a...

  • 2024

    Automotive sales in 2030 – The outlook for the retail sector

    Berend Hoitink & Heilke Ytsma

  • 2024

    Exploiting the potential of digital processes in the Automotive retail

    In today's technology-driven world, innovative, digital solutions play a crucial role in increasing competitiveness and...

  • 2023

    Bridging Academia with Industry at Goethe University Frankfurt!

    Last week, our colleagues Kristin H. and Marco Ueberall had the opportunity to visit the...

  • 2023

    Our colleagues Heike Spengler and Berend Hoitink proudly launched the Panoff x SHVK Academy during the second Impulse Day.

    Our colleagues Heike Spengler and Berend Hoitink proudly launched the Panoff x SHVK Academy during...

  • 2023

    “Spotlight Autohaus 2024”

    Take a look at: https://lnkd.in/e2jHCh8V

  • 2023

    Save the Date: “Spotlight Autohaus 2024”

    Relevante Themen aus der Automobilbranche: Eine einzigartige Kombination aus Fachinputs und direkter anschliessender Anwendung in...

  • 2023

    Our automotive team embarked on a transformative offsite workshop in the heart of the Harz forest

    Our offsite was a powerful commitment to living out our purpose and values as a...

  • 2023

    Exciting Autumn Event Season at Panoff Consulting!

    Exciting Autumn Event Season at Panoff Consulting!

  • 2023

    Digital strategy in the car dealership

    A recent industry study shows: Sustainable success in automotive retail depends on a clear and...

  • 2023

    Berend Hoitink from Panoff Consulting and Hielke Ytsma from CarQal

    Berend Hoitink and Hielke Ytsma share insights into the digital transformation of the automotive industry....

  • 2023

    Is the Agency Model the Future of Automotive Retail?

    Panoff Consulting explored the agency model's impact on the automotive industry by gathering insights from...

  • 2023

    Welcome to our team Nathalie Krug!

    Nathalie joined Panoff Consulting GmbH last week and we are happy to enlarge our automotive...

  • 2023

    What is the future of my dealership?

    OEMs are developing new agency sales structures and processes that massively impact dealers' operations and...

  • 2023

    We are excited to announce our collaboration with CarQall – AI Voice Assistant

    Are you a CIO or managing digital transformation in automotive retail? "Automotive Retail in 2030"...

  • 2023

    How to make use of AI in automotive retail?

    Artificial intelligence (AI) is no longer a dream of the future; it is already a...

  • 2023

    Case – Web2Retail

    The customer experience is no longer a 12-step sales process. We are moving, and manufacturers...

  • 2023

    Welcome Heike!

    Heike Spengler joins our automotive team to increase our presence in the Swiss & German...

  • 2023

    Automotive retail in 2030: The perspective for retailers

    The environment of the automotive retailer is changing due to changing customer demand, new market...

  • 2023

    Welcome Marco!

    Marco recently graduated in Automotive and Mobility Business at Nürtingen-Geislingen University (HfWU) and joined Panoff...

  • 2023

    What is the impact of mobility on the environment?

    Personal mobility is one of the greatest goods of humanity, but it also comes with...

  • 2022

    Strengthening brand loyalty through an excellent customer journey

    Current world events have been causing supply problems in various sectors for a number of...

  • 2022

    Customer event: ARS Summer Nights

    Last Monday, the first edition of our Automotive Retail Summer Night took place on the...

  • 2022

    Car dealerships are not losing importance

    Panoff Consulting recently presented its latest study "The Future of Customer Experience". We looked at...

  • 2022

    E-Volution – «Let’s take a look, then we’ll see»

    Hardly any other industry has been overrun by so many changes at the same time...

  • 2021

    Study: Half of the digitization potential is still undiscovered

    Whether you're a car enthusiast or someone who sees their car as a commodity, whether...

  • 2021

    (De-)centralization in the Automotive Retail

    The (de)centralization of markets has always been an important topic in politics and business. In...

  • 2021

    Summer Report Panoff Consulting

    Last week, we met up for our annual summer event. We used this opportunity to...

  • 2021

    Dead end automotive retail – How sustainable is the automotive retail business?

    In 2011, I sold my 5th generation car dealership: a painful process that was associated...

  • 2021

    MaaS in a practical test – Can car sharing prevail over traditional car ownership?

    MaaS (Mobility-as-a-Service) has become increasingly popular in recent years. MaaS vehicles are clearly visible on...

  • 2021

    Technological turnaround and more efficient sales structures – established OEMs must be flexible

    Since the mid-2000s, Chinese OEMs have repeatedly made efforts to gain a foothold in the...

  • 2021

    The new mobility: sharing and subscriptions instead of purchasing and ownership

    To illustrate the complexity graphically, we have taken five exemplary mobility solutions and plotted them...

  • 2020

    Effects of electrification in the car trade

    What effects can be derived from the conversion of vehicles from combustion engines to electric...

  • 2020

    Online and offline integration are key to a holistic customer journey

    Once the decision has been made to buy a new car, the only option is...

  • 2020

    Automotive Retail: focus on medium-sized commercial customers

    Almost every one of our digitalization projects for the Automotive Retail over the last 25...

  • 2020

    Reinforcement at Automotive Retail Services

    In 2020, we have already welcomed two new employees to support our ARS division.

  • 2019

    Ways out of the crisis

    The corona crisis has significantly increased the pressure on earnings in some companies: revenue is...

Berend Hoitink

Innovation
Creativity
Openness
Authentic

Education

Bachelor of Science – Einzelhandel und Unternehmertum

Master of Science – Strategisches Management Internationales Geschäft

Experience

6 years of experience (retail, leasing, OEM, consulting)

Expertise

Einzelhandelserfahrung Point-of-Sale-Lösungen

Business models implementation

Market entry China expert

Expertise

Einzelhandelserfahrung Point-of-Sale-Lösungen

Business models implementation

Market entry China expert

Focus Topics

Business Development

Project management

Moderation Presentation

Focus Topics

Business Development

Project Management

Moderation Presentation

Quote

With my openness and creativity, I bring fresh ideas to our project teams and corporate development in order to shape the mobility of tomorrow together.

Languages