Berend Hoitink from Panoff Consulting and Hielke Ytsma from CarQal

Digitalization in the automotive industry.

Berend Hoitink and Hielke Ytsma share insights into the digital transformation of the automotive industry. From a broad customer view to connecting knowledge – learn how data and AI are paving the way for innovative solutions. Discover the opportunities that arise from a new look at established structures and the right use of knowledge.

Berend Hoitink​

More impulses

  • 2024

    Insights from IAA TRANSPORTATION

    Recently at IAA TRANSPORTATION, we explored the latest developments driving the commercial vehicle industry forward....

  • 2024

    Navigating Automotive Retail: Insights from our Studies

    In the dynamic field of automotive retail, where innovation and consumer preferences intersect, not only...

  • 2024

    Auto China 2024

    I am excited to dive into the dynamic world of China's automotive industry, marking my...

  • 2024

    Panoff Automotive Retail Team Gears Up for a Dynamic 2024!

    Last week, our team gathered for our annual kick-off meeting, setting the stage for a...

  • 2024

    Automotive sales in 2030 – The outlook for the retail sector

    Berend Hoitink & Heilke Ytsma

  • 2024

    Exploiting the potential of digital processes in the Automotive retail

    In today's technology-driven world, innovative, digital solutions play a crucial role in increasing competitiveness and...

  • 2023

    Bridging Academia with Industry at Goethe University Frankfurt!

    Last week, our colleagues Kristin H. and Marco Ueberall had the opportunity to visit the...

  • 2023

    Our colleagues Heike Spengler and Berend Hoitink proudly launched the Panoff x SHVK Academy during the second Impulse Day.

    Our colleagues Heike Spengler and Berend Hoitink proudly launched the Panoff x SHVK Academy during...

  • 2023

    “Spotlight Autohaus 2024”

    Take a look at: https://lnkd.in/e2jHCh8V

  • 2023

    Save the Date: “Spotlight Autohaus 2024”

    Relevante Themen aus der Automobilbranche: Eine einzigartige Kombination aus Fachinputs und direkter anschliessender Anwendung in...

  • 2023

    Our automotive team embarked on a transformative offsite workshop in the heart of the Harz forest

    Our offsite was a powerful commitment to living out our purpose and values as a...

  • 2023

    Exciting Autumn Event Season at Panoff Consulting!

    Exciting Autumn Event Season at Panoff Consulting!

  • 2023

    Digital strategy in the car dealership

    A recent industry study shows: Sustainable success in automotive retail depends on a clear and...

  • 2023

    Is the Agency Model the Future of Automotive Retail?

    Panoff Consulting explored the agency model's impact on the automotive industry by gathering insights from...

  • 2023

    Welcome to our team Nathalie Krug!

    Nathalie joined Panoff Consulting GmbH last week and we are happy to enlarge our automotive...

  • 2023

    What is the future of my dealership?

    OEMs are developing new agency sales structures and processes that massively impact dealers' operations and...

  • 2023

    We are excited to announce our collaboration with CarQall – AI Voice Assistant

    Are you a CIO or managing digital transformation in automotive retail? "Automotive Retail in 2030"...

  • 2023

    How to make use of AI in automotive retail?

    Artificial intelligence (AI) is no longer a dream of the future; it is already a...

  • 2023

    Chinese car manufacturers are actively entering the European car market CN

    Formerly their product quality was critical, nowadays it is at least equal to European manufacturers....

  • 2023

    Case – Web2Retail

    The customer experience is no longer a 12-step sales process. We are moving, and manufacturers...

  • 2023

    Welcome Heike!

    Heike Spengler joins our automotive team to increase our presence in the Swiss & German...

  • 2023

    Automotive retail in 2030: The perspective for retailers

    The environment of the automotive retailer is changing due to changing customer demand, new market...

  • 2023

    Welcome Marco!

    Marco recently graduated in Automotive and Mobility Business at Nürtingen-Geislingen University (HfWU) and joined Panoff...

  • 2023

    What is the impact of mobility on the environment?

    Personal mobility is one of the greatest goods of humanity, but it also comes with...

  • 2022

    Strengthening brand loyalty through an excellent customer journey

    Current world events have been causing supply problems in various sectors for a number of...

  • 2022

    Customer event: ARS Summer Nights

    Last Monday, the first edition of our Automotive Retail Summer Night took place on the...

  • 2022

    Car dealerships are not losing importance

    Panoff Consulting recently presented its latest study "The Future of Customer Experience". We looked at...

  • 2022

    E-Volution – «Let’s take a look, then we’ll see»

    Hardly any other industry has been overrun by so many changes at the same time...

  • 2021

    Study: Half of the digitization potential is still undiscovered

    Whether you're a car enthusiast or someone who sees their car as a commodity, whether...

  • 2021

    (De-)centralization in the Automotive Retail

    The (de)centralization of markets has always been an important topic in politics and business. In...

  • 2021

    Summer Report Panoff Consulting

    Last week, we met up for our annual summer event. We used this opportunity to...

  • 2021

    Dead end automotive retail – How sustainable is the automotive retail business?

    In 2011, I sold my 5th generation car dealership: a painful process that was associated...

  • 2021

    MaaS in a practical test – Can car sharing prevail over traditional car ownership?

    MaaS (Mobility-as-a-Service) has become increasingly popular in recent years. MaaS vehicles are clearly visible on...

  • 2021

    Technological turnaround and more efficient sales structures – established OEMs must be flexible

    Since the mid-2000s, Chinese OEMs have repeatedly made efforts to gain a foothold in the...

  • 2021

    The new mobility: sharing and subscriptions instead of purchasing and ownership

    To illustrate the complexity graphically, we have taken five exemplary mobility solutions and plotted them...

  • 2020

    Effects of electrification in the car trade

    What effects can be derived from the conversion of vehicles from combustion engines to electric...

  • 2020

    Online and offline integration are key to a holistic customer journey

    Once the decision has been made to buy a new car, the only option is...

  • 2020

    Automotive Retail: focus on medium-sized commercial customers

    Almost every one of our digitalization projects for the Automotive Retail over the last 25...

  • 2020

    Reinforcement at Automotive Retail Services

    In 2020, we have already welcomed two new employees to support our ARS division.

  • 2019

    Ways out of the crisis

    The corona crisis has significantly increased the pressure on earnings in some companies: revenue is...

Berend Hoitink

Innovation
Creativity
Openness
Authentic

Education

Bachelor of Science – Einzelhandel und Unternehmertum

Master of Science – Strategisches Management Internationales Geschäft

Experience

6 years of experience (retail, leasing, OEM, consulting)

Expertise

Einzelhandelserfahrung Point-of-Sale-Lösungen

Business models implementation

Market entry China expert

Expertise

Einzelhandelserfahrung Point-of-Sale-Lösungen

Business models implementation

Market entry China expert

Focus Topics

Business Development

Project management

Moderation Presentation

Focus Topics

Business Development

Project Management

Moderation Presentation

Quote

With my openness and creativity, I bring fresh ideas to our project teams and corporate development in order to shape the mobility of tomorrow together.

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