WHAT CAN OEMs already on the market learn from this?

On the one hand, the young Chinese brands that are attempting to enter the European and German markets today are drawing on the lessons learned from previous attempts by other manufacturers that failed. On the other hand, what is probably much more decisive in the current situation are the circumstances described above, which have changed considerably compared to the situation 15-20 years ago and to which the established manufacturers in Europe and Germany must also adapt.
Specifically, this results in the task of being able to predict future trends for the domestic market at an early stage and also to create the basis for being able to offer future products competitively. Key issues in this context are battery production and in-house IT solutions.

Specifically, this results in the task of being able to predict future trends for the local market at an early stage and also to create the basis for being able to offer future products competitively. Key topics in this context are battery production and in-house IT solutions.

Through pure online sales or cooperation with established OEMs, Chinese manufacturers generally do not need to set up their own sales network in the European markets and can therefore achieve considerable cost savings, whereas the sales costs for German manufacturers amount to up to a quarter of the purchase price. In principle, potential cost savings should always be examined in the light of the company’s own quality standards. Nevertheless, this forces local OEMs to refine their sales strategies or completely rethink them in order to avoid being overtaken by the new competition.