How to make use of AI in automotive retail?

Artificial intelligence (AI) is no longer a dream of the future; it is already a reality and is changing our world. Automotive retail is not exempt from this innovative technology either. After all, AI systems can automate processes, increase customer satisfaction, and reduce costs. But what are the specific areas of application at the dealer?
  • AI chatbots and voice bots on the website or smartphones can advise customers, answer questions, schedule sales appointments, schedule service calls, and reply to and forward calls.
  • AI document management systems automate the archiving of documents in after-sales services, order management, and financial accounting, and reply to and forward calls.
  • AI sales assistance analyzes customer behavior and can recommend personalized offers, order configurations, and financial assistance options.
The automotive industry has already recognized the benefits of AI and successfully deployed it in production and logistics. Now it’s the dealer’s turn to benefit from this technology, which is already available. This is because AI systems can be easily integrated into dealer management systems and complement them in various ways.

Curious to explore how AI can improve your automotive activities? Reach out to us via Panoff.ch!

Marco Ueberall

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Marco Ueberall

Analytical
Precise
Attentive
Foresighted

Education

Trained Automobile Salesman

Bachelor of Science | Automotive Mobility Business

Master’s Candidate at WHU – Otto Beisheim School of Management

Experience

4.5 years of experience (2 years training, 2.5 years OEM, importer consulting)

Expertise

Agency Business in the Automotive Trade

Digital Solutions in the Customer Journey

Analysis of Key Operating Figures

Strategy Development

Controlling

Expertise

Agency Business in the Automotive Trade

Digital Solutions in the Customer Journey

Analysis of Key Operating Figures

Strategy Development

Controlling

Focus Topics

Strategic and Operational Project Management

Requirements Management

Development and Implementation of Business, Digitalisation and IT Strategies

Focus Topics

Strategic and Operational Project Management

Requirements Management

Development and Implementation of Business, Digitalisation and IT Strategies

Quote

Automotive retail and OEMs are leaving their comfort zone of the last century. I am motivated to help shape this path with passion, commitment and the necessary analytics to continue the success story of the automobile in the future.

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